Post by account_disabled on Feb 25, 2024 3:34:44 GMT -5
With the digital revolution, web sales strategies have become increasingly sophisticated but Email Marketing has continued, for many years, to be one of the most effective tools for achieving results and generating profits with your online business. Email marketing is a type of direct marketing that includes both mailing lists and newsletters, through which the company communicates relevant information , whether general or aimed at a specific target, and promotions or discounts to attract and retain contacts. Every day you receive dozens of junk emails in your inbox: this is why it is of primary importance that a well-designed email marketing campaign differentiates itself from the rest of the emails.
Content index: How to create an email marketing strategy? Planning Chinese Student Phone Number List and definition of objectives Content creation Lead Capturing Lead Nurturing Conversion Conclusions How to create an email marketing strategy? What are the steps to follow for an effective email marketing strategy? Planning and definition of objectives Content creation Lead.capturing Lead nurturing Conversion Planning and definition of objectives When designing your email marketing campaign, it is essential to define the objectives: once defined, it will be easier to modify and manage the various situations that arise, optimizing them to achieve the final objectives set. How to define objectives? You can use the SMART method, developed by Peter Drucker in 1954 following the trend of business management by objectives (MBO: Management By Objectives).
According to this philosophy, the objective definition phase is put first over the activities necessary to achieve them. To be well defined, objectives must meet 5 criteria which correspond to the acronym SMART S= Specific (specific): the objective must be specific and well defined, expressing clearly and unequivocally what , how and why . M= Measurable : it is essential to be able to measure the objective to understand if your strategy is working (for example, increase sales by 10%). A= Achievable : your goal must be realistic and achievable, in relation to your resources and capabilities. R= Relevant (relevant): the defined objective must be relevant for your business and bring a real economic benefit. T= Time-based : it is essential to set a time interval and therefore an expiry date by which to achieve your goal.
Content index: How to create an email marketing strategy? Planning Chinese Student Phone Number List and definition of objectives Content creation Lead Capturing Lead Nurturing Conversion Conclusions How to create an email marketing strategy? What are the steps to follow for an effective email marketing strategy? Planning and definition of objectives Content creation Lead.capturing Lead nurturing Conversion Planning and definition of objectives When designing your email marketing campaign, it is essential to define the objectives: once defined, it will be easier to modify and manage the various situations that arise, optimizing them to achieve the final objectives set. How to define objectives? You can use the SMART method, developed by Peter Drucker in 1954 following the trend of business management by objectives (MBO: Management By Objectives).
According to this philosophy, the objective definition phase is put first over the activities necessary to achieve them. To be well defined, objectives must meet 5 criteria which correspond to the acronym SMART S= Specific (specific): the objective must be specific and well defined, expressing clearly and unequivocally what , how and why . M= Measurable : it is essential to be able to measure the objective to understand if your strategy is working (for example, increase sales by 10%). A= Achievable : your goal must be realistic and achievable, in relation to your resources and capabilities. R= Relevant (relevant): the defined objective must be relevant for your business and bring a real economic benefit. T= Time-based : it is essential to set a time interval and therefore an expiry date by which to achieve your goal.