Post by account_disabled on Dec 20, 2023 22:46:24 GMT -5
More than a year after the start of the pandemic we can observe the great scenario of changes that it has caused, leading to a radical transformation in consumer behavior in general and travelers in particular, with the horizon set on a more sustainable planet. , where we all take care of everything and everyone , to leave a better world than the one we find ourselves in. All companies and sectors have been pushed to adapt to this transformation, with COVID-19 being a great accelerator of digitalization, which has become an unstoppable process, and which the tourism industry must join to survive , and open to a new era of digital consumption. The tourism sector has changed a lot in recent months, but far from being a disadvantage, it offers countless opportunities that we must know how to take advantage of. Digitalization has helped take this step thanks to the technological advances that have been developed in recent months .
Sustainability and digitalization: both topics are key for the future of tourism, and constitute the central axis of the plans for the transformation of tourist destinations, supported by European funds through Phone Number List the Tourism Modernization and Competitiveness Plan of the Secretary of State for Tourism. This and much more will be discussed on April 7 at the event « FU-TOURISM: Smart cities and the intelligent traveler «. Dessiré Ruiz Mostazo , Tourism Councilor of Ibiza, will open the event with a speech on the importance of tourism positioning, to then give way to Ángel García Butragueño , Director of the BRAINTRUST Tourism Division, who will give some keys to the strategy and repositioning of destinations in the new environment. Throughout the event, unknowns will be answered, such as how we can invest in digitalization within cities, what is the greatest opportunity we can get out of this situation, or what cities need to attract tourists in the post-Covid-19 era , among others.
Others Numerous experts from the sector will be part of the event, such as Nuria Canals , General Director of Imageen, Agustín Alcázar , Senior Manager at BRAINTRUST, Joana Conesa from the Tarragona City Council or Iván González from the Madrid City Council. Eva García , Director of RTDI, will talk about opportunities in Europe to support innovative projects in the area of heritage and culture. Next, a Round Table will take place on the impact and potential of digitalization for the improvement of destinations , which will be moderated by José Manuel Brell, Partner at BRAINTRUST. Tourism has been one of the industries most impacted by the pandemic, but it has never stopped moving forward, and the goal is getting closer and closer and is preparing to inaugurate a new era characterized by sustainability. «FU-TOURISM: Smart cities and the intelligent traveler» is an event that you cannot miss on April 7 if you want to discover everything about this evolution.
Sustainability and digitalization: both topics are key for the future of tourism, and constitute the central axis of the plans for the transformation of tourist destinations, supported by European funds through Phone Number List the Tourism Modernization and Competitiveness Plan of the Secretary of State for Tourism. This and much more will be discussed on April 7 at the event « FU-TOURISM: Smart cities and the intelligent traveler «. Dessiré Ruiz Mostazo , Tourism Councilor of Ibiza, will open the event with a speech on the importance of tourism positioning, to then give way to Ángel García Butragueño , Director of the BRAINTRUST Tourism Division, who will give some keys to the strategy and repositioning of destinations in the new environment. Throughout the event, unknowns will be answered, such as how we can invest in digitalization within cities, what is the greatest opportunity we can get out of this situation, or what cities need to attract tourists in the post-Covid-19 era , among others.
Others Numerous experts from the sector will be part of the event, such as Nuria Canals , General Director of Imageen, Agustín Alcázar , Senior Manager at BRAINTRUST, Joana Conesa from the Tarragona City Council or Iván González from the Madrid City Council. Eva García , Director of RTDI, will talk about opportunities in Europe to support innovative projects in the area of heritage and culture. Next, a Round Table will take place on the impact and potential of digitalization for the improvement of destinations , which will be moderated by José Manuel Brell, Partner at BRAINTRUST. Tourism has been one of the industries most impacted by the pandemic, but it has never stopped moving forward, and the goal is getting closer and closer and is preparing to inaugurate a new era characterized by sustainability. «FU-TOURISM: Smart cities and the intelligent traveler» is an event that you cannot miss on April 7 if you want to discover everything about this evolution.